Social Strategy & Content that Connects.

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Create it.

My name is Ellie and I am a Social Media Content Creation Specialist, Social Media Manager and AI in Marketing Learner from Pittsburgh who brings brands to life through content and social strategies that drive growth and connect with target audiences. I am professionally working in-house at a Fortune 500 company creating CPG content and have worked agency-side on major e-comm accounts, leading paid and organic social strategies that drive results (and stop the scroll).

Through my own venture, Upway Marketing LLC, I’ve helped over 35 brands — including Glossier and CleanLogic — find their voice online, build smarter content strategies, and show up in a way that feels fresh, relevant, and real. Whether I’m behind the strategy or behind the camera, I love turning ideas into content people want to engage with.

Specializations

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Executing and Planning comprehensive, data-driven social media strategies designed to align brand objectives with audience behaviors, maximizing engagement and fostering authentic connections across platforms.
Producing high-impact, platform-optimized Organic or UGC style content including compelling storytelling, visual assets, and scripted video tailored to resonate with target demographics and elevate brand presence.
Proactively identifying and analyzing emerging digital/social trends and cultural movements to ensure content remains cutting-edge, relevant, and positioned to capitalize on viral opportunities.
Curating identification and management of authentic user-generated content creators and influencers, driving organic brand advocacy and fostering community trust through scalable collaboration frameworks.

Reviews

Summer H -JUGO SUPERFOODS

We want to say how much of a pleasure it has been to work with you! We appreciate your timeliness and attention to detail! We love that you always bring creative ideas to the table and completely open to feedback. You are an amazing creator to work with and we can't wait to continue working on projects with you!
Carlie D - Sunny Sky Products

We have had a truly wonderful experience working with Upway Marketing (Ellie)! Her attention to detail is exceptional, she really understands the social media landscape and recommends the right kind of content that will help your brand perform well. Her expertise has been invaluable in helping us post relevant content and grow our social channels. Highly recommend!
Faith N - Troomy Nootropics

Ellie was an absolute pleasure to work with! Her attention to detail was incredible, and she created highly engaging videos that I know our audience will love. Her communication was seamless, and her turnaround time was impressively quick. If you're looking for a creator who truly goes above and beyond, Ellie is the one!
Andrea - Modern Color

The founder loves your video - he wants it everywhere now! We love how you understand the brand’s vision, a very creative and eloquent script writer, has great marketing savvy and delivers assets very quickly and professionally !
Stephanie F - Small Wonder

Ellie was creative and thoughtful! Her content was exactly what we needed: high energy, super visual, articulate and on time! Would highly recommend working with Ellie.
Sue G -OHLOLLY Co-founder

We absolutely loved working with Ellie at Upway! She’s incredibly professional with quick, timely responses and a keen eye for detail. Her beautiful face and soothing voice truly brought the content to life. The editing technique she used was top-notch. Team Ohlolly is looking forward to collaborating with her long term!

Brand collabs & Social Partnerships

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Worked with over 35+ brands in all industries and sizes across the country from LA to NYC and globally as a Content Creator and Social Specialist. I create content and social strategy that converts while seamlessly aligning with brand feeds and internal social strategy optimizing trend-driven and social listening techniques to ensure every post resonates with the target audience and drives engagement.

The brands below I have worked with as a professional content creator and social specialist through my business Upway Marketing while in the corporate space, I have worked with Fortune 500 DTC name brands that can be found on my LinkedIn.