Crafting content & strategy that actually does something for your brand

A young woman with long blonde hair, wearing a sleeveless gray top, light blue jeans, and black sandals, sitting on the floor, looking at a notebook. There are a pair of black glasses, a black folder, and a sheet of paper or notebook in front of her against a white background.

Less polish, more personality.

Nice to meet you:)

With 3+ years of experience in the CPG and marketing space, I’ve had the opportunity to work across nearly every side of social media and content creation. After graduating college in December 2023, I started my career by building my own content creation business, Upway Marketing LLC, as a way to get hands-on experience and fully immerse myself in the industry early on.

Through Upway Marketing LLC, I worked with 35+ brands including Glossier, CleanLogic, JUGO Superfoods, Candy Funhouse, and more to create content, develop social strategies, and help brands build an online presence that felt creative, relevant, and authentic. That experience taught me so much from the start and gave me a real understanding of how brands grow through social media.

What began with creating content quickly evolved into managing creators for large brands, pitching campaign ideas, building strategies, handling client communication, and creating content for household names. From there, I expanded into agency-side work where I supported major e-commerce accounts across both paid and organic social before transitioning into a full-time in-house role within the CPG space.

Today, I work on content creation and social strategy for Fortune 500 brands, supporting everything from organic social strategy and campaign development to onsite photo and video shoots, new product launches, and large-scale brand moments connected to events like the World Cup, music festivals, and experiential activations.

I genuinely love the balance of creativity and strategy that comes with this industry. Whether I’m behind the camera creating content, brainstorming campaign concepts, managing creators, or helping shape a brand’s social presence, I enjoy building work that connects with people and makes brands feel more human online.

Areas of Social Expertise

A woman sitting on the floor wearing sunglasses, holding an open black portfolio or folder, with a neutral gray background.

  • Executing and Planning comprehensive, data-driven social media strategies designed to align brand objectives with audience behaviors, maximizing engagement and fostering authentic connections across platforms.

  • Focused on building social-first campaigns, content planning, trend forecasting, and turning ideas into engaging content that fits brand voice and audience behavior.

  • Specializing in growing brand presence through platform strategy, audience engagement, community building, and scroll-stopping organic content.

  • Specializing in TikTok, Reels, and social-first video creation including scripting, filming, editing, trend integration, and platform-native storytelling.

  • Supporting social strategy tied to product launches, live events, festivals, activations, and cultural moments like sports partnerships or experiential campaigns.

  • Specializing in managing creators, directing creative, reviewing content submissions, providing creative feedback, and ensuring content aligns with brand voice, campaign goals, and platform best practices.

Client Reviews

  • Summer H -JUGO SUPERFOODS

    We want to say how much of a pleasure it has been to work with you! We appreciate your timeliness and attention to detail! We love that you always bring creative ideas to the table and completely open to feedback. You are an amazing creator to work with and we can't wait to continue working on projects with you!

  • Carlie D - Sunny Sky Products

    We have had a truly wonderful experience working with Upway Marketing (Ellie)!  Her attention to detail is exceptional, she really understands the social media landscape and recommends the right kind of content that will help your brand perform well. Her expertise has been invaluable in helping us post relevant content and grow our social channels. Highly recommend!

  • Faith N - Troomy Nootropics

    Ellie was an absolute pleasure to work with! Her attention to detail was incredible, and she created highly engaging videos that I know our audience will love. Her communication was seamless, and her turnaround time was impressively quick. If you're looking for a creator who truly goes above and beyond, Ellie is the one!

  • Andrea - Modern Color

    The founder loves your video - he wants it everywhere now! We love how you understand the brand’s vision, a very creative and eloquent script writer, has great marketing savvy and delivers assets very quickly and professionally !

  • Stephanie F - Small Wonder

    Ellie was creative and thoughtful! Her content was exactly what we needed: high energy, super visual, articulate and on time! Would highly recommend working with Ellie.

  • Sue G -OHLOLLY Co-founder

    We absolutely loved working with Ellie at Upway! She’s incredibly professional with quick, timely responses and a keen eye for detail. Her beautiful face and soothing voice truly brought the content to life. The editing technique she used was top-notch. Team Ohlolly is looking forward to collaborating with her long term!