Creative Storytelling With Purpose

With 3+ years of experience across CPG marketing, social media, and digital strategy, I specialize in building social-first strategies that connect creative storytelling with measurable business impact. My career began with founding Upway Marketing LLC, where my entrepreneurial mindset allowed me to build relationships, develop brand partnerships, and collaborate with 35+ consumer brands to create content, develop social strategies, and execute creator campaigns that strengthened brand presence across digital platforms.

Through Upway, I gained hands-on experience as both a content creator and marketing partner, developing a deep understanding of what makes content resonate with audiences. From concept development and content production to client communication, campaign planning, and social strategy, I learned how to balance creative execution with the goals and objectives behind a brand’s online presence.

Today, my experience has expanded into leading social initiatives for Fortune 500 brands, supporting work across organic social strategy, creator marketing and management, campaign development, professional and lo-fi content production, product launches, experiential activations, and cultural moments tied to major events including the FIFA World Cup 2026, Governors Ball, Lollapalooza, and more.

What sets my experience apart in the evolving marketing landscape is my ability to bridge the gap between creative execution and strategic decision-making. I’m not only a social strategist, but also a content creator who understands the process firsthand. Having created content for both my own platform and brands, I understand what performs on social, what audiences connect with, and how to provide creators with thoughtful, actionable feedback that enhances their work while maintaining authenticity.

This perspective has been invaluable when managing creator programs, reviewing creative, and building partnerships between brands and creators. I understand both sides of the relationship: the brand’s objectives and the creator’s creative process.

At the same time, I’m equally comfortable on the strategy side, from developing campaign concepts and building client-facing presentations to presenting recommendations, analyzing performance, and translating insights into scalable social strategies. Whether I’m behind the camera, leading a creator program, or presenting a campaign strategy to stakeholders, my focus remains the same: creating social-first work that is creative, culturally relevant, and grounded in strategy.