Crafting Content & Strategy that actually does something for your brand
Social Storytelling With Purpose
With 3+ years of experience across CPG marketing, social media, and digital strategy, I bring a cross-functional perspective shaped by working agency-side, in-house, and as an entrepreneurial creator and marketing partner. My experience spans the full social ecosystem, from strategy and creative development to creator management, content production, paid media, campaign execution, and experiential activations.
I’ve managed paid advertising spend in an agency environment, developed organic social strategies and content programs in-house, and built Upway Marketing LLC, where I collaborated with 35+ consumer brands as both a creator and strategic marketing partner. Across these experiences, I’ve worked on creator campaigns, creator management content briefing and creative feedback, social strategy, content production, product launches, campaign development, creative pillars, on-site events, and culturally relevant moments.
Today, my work includes supporting and leading social initiatives for Fortune 500 brands and high-growth CPG and wellness companies across organic social, creator marketing, paid and lo-fi content, product launches, and major experiential moments including the 2026 FIFA World Cup, Governors Ball, and Lollapalooza.
What sets my experience apart is my ability to bridge creative execution with strategic decision-making. I understand the business objectives behind a campaign, the realities of creating content that performs, and the creator perspective behind bringing an idea to life. Having worked across both sides of social as a creator and supporting internal marketing processes, I bring a holistic POV of how strategy moves from an initial idea to content that reaches and resonates with real audiences and how to implement social the way the creator, consumer, and business understands.
Whether I’m behind the camera, managing creators, shaping a social strategy, developing a campaign, or presenting creative direction to stakeholders, my focus remains the same: creating social-first work that is culturally relevant, strategically grounded, and built to drive meaningful impact.
Areas of Social Expertise
Areas of Social Expertise
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Develop and execute data-driven social media strategies tailored to your brand goals and audience behavior that drive engagement, increase brand awareness, and build authentic connections across platforms.
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Skilled in building social-first campaigns, content planning, and trend forecasting, turning ideas into engaging content that aligns with brand voice and audience behavior.
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Specializing in growing brand presence through platform strategy, audience engagement, community management and scroll-stopping content, I help businesses expand their reach and strengthen their online presence. One example is how I grew a TikTok audience from 215k to 268k through a strategic mix of paid and organic content.
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Specializing in Lofi TikToks, Reels, and social-first video creation including scripting, filming, editing, trend integration, and platform-native storytelling.
Client or brand can request professional sony a6700 photos or video clips
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Help support and assist brands in executing social strategies across product launches, live events, festivals, brand activations, and cultural moments including major experiences like the World Cup, CMA Fest, Miami Music Week, Governors Ball, and high-impact pop-up events, creating timely, engaging content that connects brands with real-world audiences and energy.
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Skilled in managing creators, directing creative, reviewing content submissions, providing creative feedback, and ensuring content aligns with brand voice, campaign goals, and platform best practices.
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