Glow Recipe Pop Up

Written By Upway Marketing

Glow Recipe "Glow & Go" Smoothie Pop-Up

A fun, vibrant event where skincare meets fresh fruit, creating a refreshing experience for beauty lovers and content creators alike.

Event Concept:

A Spring/Summer smoothie pop-up where Glow Recipe hosts an interactive marketing event. Inspired by their fruit-forward branding, the event features:


Smoothie Giveaway – The first 200-500 guests receive a free, skincare-inspired smoothie. Each smoothie is themed after a Glow Recipe product (e.g., "Watermelon Glow Refresher," "Papaya Smoothie Glow"). The ingredients would replicate the Glow Recipe products and maybe even include fruit that is calming for redness or anti-inflammatory - playing into how some of their products help with that!


Fruit Babies Kit Gift – To create excitement and urgency, attendees who get a smoothie also receive a Fruit Babies Skincare Kit, tying into the recent launch of the Fruit Babies Skincare Kit.

Photo Booth + UGC Opportunity – A vibrant, aesthetically pleasing fruit

Market-style setup (think pastel crates, neon signs, and fruit-themed props) where guests can take Instagrammable pictures. There could also be a wheel for fun games and prizes to win.


Influencer & PR Buzz – Invite beauty influencers & TikTok creators to generate organic content and drive awareness.


Brand Education – Staff will educate guests on the skin benefits of fruit-based ingredients while handing out product samples/smoothies.


Exclusive Discount Codes – Attendees receive a limited-time discount for online purchases, encouraging conversions.

Marketing Plan:

  • TikTok & Instagram teasers before the event

  • Countdown on IG Stories + RSVP page (or first-come-first-serve buzz)

  • Post-event recap content to extend engagement

This taps into Glow Recipe’s playful, fruit-centric branding while making it a content-driven event that fuels virality.

Upway Marketing
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