Good Chemistry Campaign
GOOD Chemistry – The Science of Scent
The Strategy: As a smaller brand, micro-influencers are the secret weapon—driving better engagement, relatability, and conversion rates than high-cost, big-name influencers. This campaign blends science, storytelling, and a bold personality to make GOOD Chemistry stand out in the crowded fragrance space.
Campaign Concept: "The Chemistry of You"
Full Production | Paid Ads | Organic Social Push
An influencer—dressed in a lab coat, standing in a vibrant, modern science lab—delivers the hook:
"My relationship with chemistry is GOOD… not overly complicated compounds—just formulas I love."
As they speak, bright visuals of perfume bottles, swirling scent notes, and molecular structures appear, seamlessly tying the brand name GOOD Chemistry into the campaign. This ad breaks down the formulas behind each fragrance, creating an emotional connection between the scents, consumers, and micro-influencers—a true BOND (yes, like a chemical bond!).
Sub-Campaign: "Not That Vanilla"
A play on words meets a bold statement.
Social content highlights "Not That Vanilla", flipping the idea that vanilla = basic. Instead of a typical, predictable vanilla scent, GOOD Chemistry’s version is unexpected, layered, and full of personality.
Social Post Ideas:
"Not that vanilla, not that basic." A video montage showing how this scent stands out from all the generic vanilla perfumes.
A/B Scent Test: Influencers blind-test traditional vanilla perfumes vs. "Not That Vanilla" to showcase how GOOD Chemistry reinvents the scent.
Edgy Captions & Polls: "Are you basic… or NOT that vanilla? "
Why This Works:
Brand-Integrated Storytelling – The campaign weaves GOOD Chemistry’s name into the messaging seamlessly.
Micro-Influencer First Approach – Relatable, trustworthy, and high-converting content that feels organic.
Scientific + Aesthetic Appeal – A fresh take on fragrance marketing, making perfume feel both stylish and smart.
Engagement-Driven – Interactive and meme-able content that sparks conversation.
This campaign makes GOOD Chemistry the cool, smart, and bold fragrance brand that breaks the mold. Let’s get this experiment started. 🚀