Weekly TikTok Trends 2/21/25
This blog is about the Weekly TikTok Trends that surface as there are always new ones that come along each week. Here are some of the Top 5 trends from this week that your business needs to incorporate.
Highlight Trend: Emergency Contact – This trend highlights a go-to person in a lighthearted, exaggerated way. It’s popular in office settings or even tied to a product’s reputation within a company. The joke is that your “emergency contact” is someone hilariously unserious. The audio? Just an Ordinary Girl from Hannah Montana.
"You're So Funny…" – This format starts with a compliment, “You’re so funny,” followed by something unexpectedly dark or humorously cynical about a life experience. The sound used is from 5 Seconds of Summer.
"Piece of Candy" – This trend plays on products being found randomly on the ground or placed in unexpected locations, making them seem irresistible. Brands like Olipop have hopped on this, showcasing their products in everyday settings.
"She Not Like Us" (Kendrick Lamar) – Originally popular during the Duolingo “death,” this trend now sees other brands and products playfully claiming their moment to shine. It's a spin on the Drake vs. Kendrick beef, used for comical, competitive narratives.
"This and a _____" – This trend sets up a dreamy background (a place someone aspires to be) with the phrase “This and a ___.” The blank is filled with a product, making it the perfect missing piece. Many food brands are leveraging this to showcase their items as the ultimate indulgence.